HEINEKEN - A PARTY WHEREVER YOU GO
The 5 l Heineken keg has an exclusive pressure system to ensure a perfectly poured beer every time.
To launch it in Brazil we came up with the idea of “a party everywhere”.
So we sent a keg inside a mirrored globe for selected bloggers, advertising the keg and Radio Heineken, an award-winning internet radio.
It hugely spread being posted in many innovation blogs through the world, like Gizmodo, TrendHunter, Notcot.
And with only 42 mirror globes we impacted more than than 3 million people.
